My new pair of Authentic Arts guidebooks to Florence, Italy has just hit the shelves! Yay!

Leather shopping in Florence is one of my most frequently requested topics, and let me tell you, it’s more complex than you might think! Florence is full of tourist traps, and you’ll want to arm yourself with the skills to be able to tell the treasures from the trash.


As part of the book launch, everyone who buys the Authentic Arts: Florence guide will get a copy of the companion guide, Artisans of Florence, absolutely free. Just follow the link inside the book:

Amazon | Amazon UK
Barnes & Noble / Nook

To make this book launch even more fun, I’m running a contest where you can win paperback copies of the top 10 guidebooks to Florence. Just click the launch giveaway link inside the back of my Authentic Arts: Florence ebook, where you can enter for free.*

The contest closes in 72 hours, so if you want to sign up for your chance to win a big stack of Rick Steves, Frommers, Fodors, National Geographic Traveler, and other great guides (and pick up my brand-spanking new Florence books) check out the links above and grab your copy of Laura Morelli’s Authentic Arts: Florence.

I’ve had a ball working on this project, and it’s my sincere hope that these guides will enrich your experience whether you’re traveling to Italy via plane or via armchair. I can’t wait to hear your feedback!

*Important note: you do NOT have to purchase a book to enter the contest. Visit my Facebook page for details on how else you can enter (no purchase required).

Have you discovered something wonderful in Florence? Drop a comment below. I love to hear your stories!


Download my free audio guide and come home from Italy with a souvenir you’ll cherish.